STOX CONSULTING ADVISES BARONS EDEN ON ALCHEMY INVESTMENT

London – March 2025 - STOX Consulting has acted as strategic, transactional advisor to Barons Eden, one of the UK’s leading destination spa resort groups, as it secures investment from Alchemy Partners.

Barons Eden’s partnership with Alchemy will provide both the expertise and capital to underpin the Group’s next growth phase, through the acquisition and development of multiple properties within the UK, allowing the team to expand the Barons Eden portfolio in the coming years. Savills and Alantra were financial advisers to Barons Eden on the transaction.

Established in 1989 and in private ownership since, Barons Eden is a multi-award-winning hospitality business that comprises Hoar Cross Hall in Staffordshire and Eden Hall Day Spa in Nottinghamshire – two of the largest spa resorts in Europe – and which welcomed over 180,000 guests to its spas during 2024.

Barons Eden is seeking to build on the continued success of its two existing spa resorts and its reputation for delivering standout guest experiences. The acquisition is Alchemy’s 10th investment through its Special Opportunities Funds into the European hospitality sector in the last 14 years, further underscoring its conviction in the sector.

Other advisers included Macfarlanes, Ashurst, Taylor Wessing UK and RSM.